Category: Ad Product

Interactive & Enhanced Ads

Interactive video formats foster greater affinity with a brand using customizable interactivity that can inform viewers about a brand’s latest products, features, and services.

Ad Selector

Disney’s Ad Selector allows the user to choose their ad experience by selecting the ad they want to view. The user will be presented with two or three video options. Once a selection is made, the user will be presented with the commercial of their choice. If no selection is made after :15, one video in the unit will be randomly selected to play.

Pause+ Carousel

Disney’s Pause+ Ad offers advertisers a unique opportunity to connect with viewers through situational relevance — the act of pressing pause.​

Pause+ Trivia

Disney’s Pause+ Ad offers advertisers a unique opportunity to connect with viewers through situational relevance — the act of pressing pause.​

Pause+ – Billboard

Disney’s Pause+ Ad offers advertisers a unique opportunity to connect with viewers through situational relevance — the act of pressing pause.​

Pause+

Disney’s Pause+ Ad offers advertisers a unique opportunity to connect with viewers through situational relevance — the act of pressing pause.​

Pause Ad

Disney’s Pause Ad offers advertisers a unique opportunity to connect with viewers through situational relevance — the act of pressing pause.​

Gateway Go

Now available for Disney+ and Disney Streaming Entertainment, Gateway Go brings a new way for advertisers to drive conversions.

Marquee Ad

Hulu’s Marquee Ad is a high-impact, native unit positioned on Hulu’s home screen built to promote TV shows, theatrical movies and video games.

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Interest-Based Ads

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The use of Graphik is acceptable in cases where the Client cannot supply their own typeface.
On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.
If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.
Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]
  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as” Brand (TM)”

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Should the bitrate be constant if delivering ProRes codec?

A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?

A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.