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Gateway go

Available on Disney+, Hulu, and Disney Streaming Entertainment. Combining traditional living room video ads with action-oriented prompts and personalized offers, the Gateway Go ad unit allows brands to get significantly closer to their conversion goals in Streaming TV by shifting conversion actions from the TV screen to mobile.

By leveraging second-screen enablement technologies with QR codes, push notifications, and email, we’ve created single-step conversion journeys that inspire viewers to take immediate actions on a brand’s offer without asking them to shift their mindset or disrupt their viewing experience.

Turnaround Time

15 business days from the receipt of the final assets and copy.

Available On:

Platforms:

Deliverables

Static Deliverables (if Advertiser is designing)

File Format

  • Transparent PNG

Dimensions

  • 1185×350

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Static Assets

Brand Logo

  • PREFERRED: Vector Adobe EPS or Illustrator (AI) files
  • ACCEPTED: High-res layered Photoshop (PSD) or transparent PNG

Product Imagery (if applicable)

  • PREFERRED: Layered PSD or TIFF files
  • ACCEPTED: Transparent PNG or JPG

Fonts (if applicable)

  • OpenType Font (OTF)
  • If a font is not provided, the product font will be used as a default.
    • Disney+: Inspire
    • Hulu: Graphik Regular

Creative Guidelines

  • To maximize visibility and legibility, we highly recommend using an all-white version of your brand logo.

  • If possible, please send both a horizontal and a stacked version of your logo to make the best use of the space available.

Custom Background (Optional)

File Formats & Specs

  • JPG, PNG (required if transparency is included), or a layered, non-merged, and non-rasterized PSD, including all linked assets
  • 72dpi or higher
  • Largest dimensions possible, as our designers will format them accordingly.
  • The asset should be at least 1920x1080px, or the largest size available.
  • If a single color: Hex Code 

Creative Guidelines (Image)

  • The Gateway Go overlay elements will cover a significant portion of the background, obscuring specific key subjects/elements of the image. Background imagery should not include a single focus, such as a person or people, product, product lockup, etc.
  • Images with people will be reviewed on a case-by-case basis.
  • Patterns and textures used in the background image should be simple. Anything too busy will distract from the video and messaging.   
  • Images with text, logos, or gradients burned into them will be rejected.
  • To ensure text is legible, lighter images should not be used.
  • Full-screen gradients (a color fading into another color) are fine.

Creative Guidelines (Color)

  • Dark colors are recommended to ensure text is legible. 

Default Background

  • If a custom background color or image is not provided, the default background will be the Aurora gradient.

Video Tech Specs

Technical Specs

  • We cannot serve through VAST tags. Must be site-served and adhere to Disney standard video specs.
  • Acceptable Formats: Quicktime (.MOV), MPEG-4 (.MP4), or Apple MPEG-4 (.M4V)

Max File Weight

  • 250 MB

Video Length

  • A minimum of 15-seconds and a maximum of 60-seconds.
  • Disney recommends a 30-second commercial to increase engagement. The overlay is only up as long as a video commercial is running.
  • We cannot accept multiple shorter spots from the same or different brands to form one commercial.

Delivery Timing

  • The video commercial isn’t due until five business days prior to the flight start date. 

Brand Message Copy

Versions

  • Maximum of three creative versions/offers or three creative swaps per campaign.

Creative Guidelines

  • This will appear in the living room UI.
  • What is the offer you will be making available for Hulu / Disney+ viewers to redeem?
  • Keep the offer bold and simple.
  • Think about ways to activate the consumer where they are – watching TV on a living room device. 

Promo Codes

  • If you have a PROMO code, it should be included in the offer image. (We cannot use Promo codes that are unique per person)
  • Promo codes that include “HULU” or “DISNEY” are not allowed. 
  • Example: “Get 20% off our pre and post-was skincare line with promo code EasyAsEWC.”

Examples

  • “Get 20% off OneBlade when you subscribe!” (Phillips)
  • “Got a home? Drive a car? See how we can help you get great rates.” (State Farm)

CTA Copy

Choose from the following

  • Send a/an…

    • offer notification to:

    • info notification to:

    • coupon notification to:

    • discount code notification to:

  • To use a CTA that is not included in the list above, product/legal approval is required.

Creative Guidelines

  • The CTA should be cohesive between Brand Message Imagery, Push Notification, and E-Mail Copy.

Specs

  • Max character count: 35 (including spaces)

Examples

  • Send The RealReal coupon to:
  • Send Target offer info to:
  • Send sweetgreen discount code to:

Push Notification Copy

Specs (for both iOS and Android)

  • Headline: N/A (Not customizable)
  • Description: 115 character max limit (including spaces)
  • Required legal copy will be included in the character count.
  • Legally required text symbols such as registered trademarks, copyrights, and trademarked are accepted. Emojis and other texting symbols are not.

Creative Guidelines

  • The copy should be cohesive with the Brand Message Imagery.
  • The copy should take into account the viewer’s state (on a mobile device, multitasking while watching content).
  • Keep copy clear, crisp and easy to scan.
  • Mention your brand and offer in the first line.
  • If the offer you are promoting has an end date, that date should be mentioned in the push copy.
  • Include the required legal copy.
  • Mentioning Hulu or Disney+ in the copy is not permitted.
  • Do not mention details that would vary during the course of a campaign (eg, changing prices/items in stock)

Additional Details

  • Headline copy of push does NOT change (e.g.: “Here’s the info you requested while watching.”)
  • Push notification description should be provided by the advertiser.
  • The push notification senders are “Disney+” and “Hulu”.
  • This option will not be available for account holders who haven’t downloaded and logged in to the Disney+ and/or Hulu mobile apps.

Examples

  • “Get $10 off your first app order from sweetgreen. Get the sweetgreen app now to redeem this offer.”
  • “Try Walmart’s same-day pickup & delivery and 2-hour Express delivery. ($50 minimum. Expires 1/31/21.)”

Email Copy

Specs (for both iOS and Android)

  • Subject Line: 50 characters max limit (including spaces)
  • Body Copy: 250 characters max limit (including spaces)
  • Required legal copy is included in the character count.
  • Legally required text symbols such as registered trademarks, copyrights, and trademarked are accepted. Emojis and other texting symbols are not.

Guidelines

  • The email subject line and body copy should be cohesive with the Brand Messaging Imagery.
  • The copy should take into account the viewer’s state (on a mobile device, multitasking while watching content).
  • Keep copy clear, crisp, and easy to scan.
  • Mention your brand and offer in the first line of copy. Some email clients may block the viewer from seeing the header offer image from loading. 
  • If you have a PROMO CODE it should be included. 
  • If the offer you are promoting has an end date, that date should be mentioned in the email copy.
  • Include the required legal copy.
  • Mentioning Disney+ or Hulu in the copy is not permitted.
  • Do not mention details that would vary during the course of a campaign (eg, changing prices/items in stock)

Additional Details

  • Default if a subject line isn’t provided: “Here’s the info requested while watching.” or “Here’s the info requested from {{AdvertiserName}}” Provided it doesn’t exceed the character max.
  • A custom subject line copy can be provided by the advertiser.
  • Email body copy should be provided by the advertiser.
  • “Learn More” CTA button copy and styling are not customizable.

Examples

  • Subject Line Example: “General Motors is all in on all-electric.”
  • Email Body Copy Example: “Get $10 off your first Walmart online pickup or delivery order of $50 or more with the code TIMEBACK. Order anything you need from groceries to gadgets and more.”

Destination URLs and Landing Pages

Requirements

  • All URLs should be in ‘https’ format.
  • The destination URL you are driving viewers to should be active a minimum of 30 days after the campaign ends. If that is not possible the URL should redirect viewers to another URL that is active for 30 days after, in case the viewer accesses it later.
  • Since the viewer can reach the landing page via mobile or desktop, the landing page should be responsive.

App Downloads

  • The URL should point the user to a destination URL that links or re-directs to the appropriate app store for a viewer’s mobile device OS.

Deep Linking

  • Web deep linking is supported, and encouraged in order to drive viewers to the right destination.
  • Mobile in-app deep linking is NOT supported.

Landing Page Performance

  • Gateway Go ads are designed to entice viewers to engage with your message while providing them with an easy way to get to the landing page. Once a viewer engages with the ad and enters your brand’s ecosystem, Disney has no control over the viewer’s actions or outcomes – performance is equally dependent on the landing page as it is on the ad itself. To achieve the best performance possible, we suggest the following for landing pages:

    • Keep the conversion process on the landing page as simple as possible.
    • The page should have no competing or contradictory messages. Do not promote unrelated or incompatible offers/discounts within the same page or viewer journey.
    • The offer content and language on the landing page should be cohesive with what the viewer saw in the offer image on their TV.  
    • NOTE: Disney DOES NOT allow the usage of the Hulu or Disney+ logo on the client’s offer landing page. This is to avoid any implied partnership where it looks like Disney is involved in making or fulfilling the offer.

Landing Page & Ad Performance

  • Gateway Go ads are designed to entice viewers to engage with your message while providing them with an easy way to get to the landing page. Once a viewer engages with the ad and enters your brand’s ecosystem, Disney does not have any control over the viewer’s actions or outcomes – performance is equally dependent on the landing page as it is on the ad itself. In order to achieve the best performance possible, we suggest the following for landing pages:

  • Keep the conversion process on the landing page as simple as possible.
  • The page should have no competing or contradictory messages. Do not promote unrelated or incompatible offers/discounts within the same page or viewer journey.
  • The offer content and language on the landing page should be cohesive with what the viewer saw in the offer image on their TV.  
  • NOTE: Disney DOES NOT allow the usage of the Hulu or Disney+ logo on the client’s offer landing page. This is to avoid any implied partnership where it looks like Disney is involved in making or fulfilling the offer.

Deep Linking

  • Web deep linking is supported, and encouraged in order to drive viewers to the right destination.
  • Mobile in-app deep linking is NOT supported.

Vanity URL (Disney+ Only)

Specs (for both iOS and Android)

  •  Max Character Count: 30 (including spaces)

Guidelines

  • The QR code must have a shortened URL under it.

Examples

  • ubereats.com
  • theblackphonemovie.com

Examples

  • Subject Line Example: “General Motors is all in on all-electric.”
  • Email Body Copy Example: “Get $10 off your first Walmart online pickup or delivery order of $50 or more with the code TIMEBACK. Order anything you need from groceries to gadgets and more.”

Third-Party Tracking Tags & File Hosting

Third-Party URL Trackers

  • We accommodate attribution tracking within URL parameters (e.g.: Urchin Tracking Modules).
  • We only support 1×1 impression tags and Disney-approved research tags. We do NOT support VAST tags, and click tags should not be appended (see below for reasoning).
  • We only accept one destination URL, so If advertisers want to track clicks, they will need to provide a destination URL that has UTM parameters (Google Analytics) so that they can track on their end.

File Hosting

  • Files are hosted by Disney.

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© 2025 Disney Advertising All rights reserved
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The use of Graphik is acceptable in cases where the Client cannot supply their own typeface.
On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.
If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.
Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]
  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as” Brand (TM)”

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Should the bitrate be constant if delivering ProRes codec?

A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?

A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.