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Marquee Ad

Hulu’s Marquee Ad is a high-impact, native unit positioned on Hulu’s home screen built to promote TV shows, theatrical movies and video games. Marquee Ads deliver striking visuals and compelling video content to build brand awareness and engage viewers as they scroll through the Hulu interface.

Marquee Ad

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Hulu’s Marquee Ad is a high-impact, native unit positioned on Hulu’s home screen built to promote TV shows, theatrical movies and video games. Marquee Ads deliver striking visuals and compelling video content to build brand awareness and engage viewers as they scroll through the Hulu interface.
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Turnaround Time

15 business days from the receipt of the final assets and copy. NOTE: If uploading content not already on Hulu, please add 8 business days to the production timeline.

Available On:

Platforms:

Deliverables

Show Art Assets

Key Art (if Hulu is designing)

  • High-res layered Photoshop (PSD) file.
  • Although we do not require a PSD for each size, we would appreciate it if you included both horizontal and vertical PSD files in your delivery.
  • Scalable artwork with no title art or text that will be legible across various screen sizes. Think living room to mobile/tablet.

Horizontal Show Art​ (if Client is designing)

  • This is key art WITHOUT text or title treatment.
  • Dimensions: 3840 x 2160; 16:9 ratio
  • File Format: JPG
  • Max File Size: 31.6 MB
  • Devices: CTV, Tablet & Web
  • Main focal area: Right half of the screen.

Vertical Show Art
(if Client is designing)

  • This is key art WITHOUT text or title treatment.
  • Dimensions: 1440 x 2160; 2:3 ratio
  • File Format: JPG
  • Max File Size: 11.8 MB
  • Devices: Mobile
  • Main focal area: Top half of the screen.

Show Art Creative Guidelines

  • If possible, the image should not include gradients.
  • Please make sure the subject is within our safe zone area.
  • Scalable artwork with no title art or text that will be legible across various screen sizes.
  • If you would like PSD templates for these, please ask the Account Manager.

Title Treatment

  • For Tune-In clients ONLY.
  • 1860×555 (Max Height or Width trimmed to pixel)
  • File Format: Transparent PNG or PSD
  • Fully white with a 60% transparency allowance
  • Fill the entire canvas space edge-to-edge
  • Trim to pixel before exporting
  • Avoid outer soft glows and soft dropshadows

Network/Studio/Brand Logo

  • File Formats:
    Vector Adobe EPS, Illustrator (AI), High-res layered Photoshop (PSD) or transparent PNG
  • Only a primary logo is allowed. Additional imagery, taglines, talent names, or release dates are prohibited.
  • If a Network or Studio is not associated with the content, the advertiser’s brand logo MUST be used.
  • An all-white horizontal version of the logo for optimal visibility.

Gradient Color

  • This is NOT customizable. On CTV, Web, Mobile, and Tablet devices, the color gradient overlay is dynamic and will change based on the show art provided. We cannot control it on our end.

Gradient Color

  • This is NOT customizable. On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the show art provided. It is not something we can control on our end.

Static Deliverables (if Advertiser is designing)

Horizontal Show Image

  • This is key art WITHOUT text or title treatment.
  • Dimensions: 3840 x 2160; 16:9 ratio
  • File Format: JPG
  • Max File Size: 31.6 MB
  • Devices: Living Room, Tablet & Web
  • Main focal area: right half of the screen
  • Creative Guidelines:
    • If possible, the image should not include gradients.
    • Please make sure the subject is within our safe zone area.
    • Scalable artwork with no title art or text that will be legible across various screen sizes.
  • If you would like PSD templates for these, please ask the Account Manager.

Vertical Show Image

  • This is key art WITHOUT text or title treatment.
  • Dimensions: 1440 x 2160; 2:3 ratio
  • File Format: JPG
  • Max File Size: 11.8 MB
  • Devices: Mobile
  • Main focal area: top half of the screen.
  • Creative Guidelines:
    • If possible, the image should not include gradients.
    • Please make sure the subject is within our safe zone area.
    • Scalable artwork with no title art or text that will be legible across various screen sizes.
  • If you would like PSD templates for these, please ask the Account Manager.

Title Treatment

  • Resolution: 1860×555 (Max Height or Width trimmed to pixel)
  • File Format: Transparent PNG or PSD
  • Fully white with a 60% transparency allowance
  • Fill the entire canvas space edge-to-edge
  • Trim to pixel before exporting
  • Avoid outer soft glows and soft dropshadows

Network/Studio/Brand Logo

  • Dimensions: 750×750
  • File Type: Transparent PNG
  • Max File Size: 500k
  • Only a primary studio logo is allowed. Additional imagery, taglines, talent names, or release dates are not permitted.
  • If a Network or Studio is not associated with the content the advertiser’s brand logo MUST be used.
  • An all-white horizontal version of the logo is highly recommended for optimal visibility.

Video/Audio Specs (if content NOT already on Hulu)

Video Tech Specs

  • File Format: QuickTime MOV
  • Codec: AppleProRes 
  • Profile @ Level: 422 @ HQ 
  • Rate Control: VariableBitRate(VBR) 
  • Sample Bit Depth: 10-bit 
  • ColorSpace: YUV4:2:2 
  • Color Matrix/Primaries/Transfer: ITU-TBT.709(SDR) 
  • Scan Type: Progressive 
  • Aspect Ratio 16:9
  • Resolution/Bit Rate: 3840×2160/HQ~880 Mbps, 1920×1080/HQ~220 Mbps
  • Frame Rate: 23.976, 25, 29.97

Audio Tech Specs

  • Codec: LinearPCM 
  • Sample Bit Depth: 16-bit, 24-bit 
  • Sample Rate: 48kHz 
  • Channel Format: Interleaved 
  • Channel Mapping 
    • Stereo Only: Ch.1: Left Total, Ch.2: Right Total
    • 5.1 Surround + Stereo: Ch.1: Left Front, Ch.2: Right Front, Ch.3: Center, Ch.4: LFE, Ch.5: Left Surround, Ch.6: Right Surround, Ch.7: Left Total, Ch.8: Right Total

Length (Tune-in)

  • Full episode or full feature film long-form content ONLY.
  • Trailers, promos, standard commercial asset lengths (:15s and :30s) are NOT ALLOWED.

Length (Theatrical / Video Game)

  • A minimum of 60-seconds and a maximum of 10-minutes.
  • Standard commercial asset lengths (:15s and :30s) are NOT ALLOWED
  • We cannot accept multiple shorter video commercials from the same or different brands to form one commercial.
  • An advertiser’s best practice is to promote extended, high-quality trailers for the best viewer experience.
    • Long-form content such as exclusive cuts, clips, and behind-the-scenes footage are also accepted.

Video Specs (if content NOT already on Hulu)

Technical Specs

Length (Tune-In)

  • Full episode or full feature film long-form content ONLY.
  • Trailers, promos, standard commercial asset lengths (:15s and :30s) are NOT ALLOWED.

Length (Theatrical / Video Game)

  • A minimum of :60 and maximum of 4:59.
  • Standard commercial asset lengths (:15s and :30s) are NOT ALLOWED
  • We cannot accept multiple shorter video commercials from the same or different brands to form one commercial.
  • An advertiser’s best practice is to promote extended, high-quality trailers for the best viewer experience.
    • Long-form content such as exclusive cuts, clips, and behind-the-scenes footage are also accepted.

Release Date Messaging Guidelines

Copy Specs

Tune-In Marquee Description

  • Max Character Count: 77 (including spaces)
  • Series descriptions should be a general synopsis of the overall series and not refer to specific episodes.
  • Exclude references to episode numbers, season numbers or air dates.
  • Descriptions should be written in full sentences and be grammatically correct.
  • Callouts to promotional material, other websites, or advertising should not be included (e.g., “Watch more on websiteX.com, “Brought to you by SponsorName”, etc).
  • Profanity should not be used in the descriptions.
  • All caps should not be used.
  • Do not use quotes or italics around series or film titles in the descriptions.
  • In fictional series’, references to an actor’s name should be limited and only in conjunction with the character’s name. In other words, avoid using the actor’s name in place of the characters.
  • An actor’s name used in reference to a character’s name should be put in parentheses.

Theatrical/Video Game Description

  • Max Character Count: 77 (including spaces)

  • The film/game description should be a general synopsis of the overall film/game and not refer to specific scenes.

  • Descriptions should be written in full sentences and be grammatically correct.

  • Callouts to promotional material, other websites, or advertising should not be included (e.g., “Watch more on websiteX.com, “Brought to you by SponsorName”, etc).

  • CTAs such as “Now Playing,” “Available Friday,” “Buy Now,” or  “Download Now” are not allowed.

  • Profanity should not be used in the descriptions.

  • All caps should not be used.

  • Do not use quotes or italics around the film/game title.

CTA / Availability Messaging

  • Max Character Count: 54 (including spaces)
  • Text Color: The color of the text isn’t something we can control on our end. The text color is dynamic on CTV, mobile, and tablet devices and will change based on the show art provided.
  • The Marquee Ad directs to SVOD assets, therefore creative linear assets cannot contain date/time messaging (i.e. Wednesdays at 8/7 pm Central).
  • See the Availablity Messaging Guidelines section for approved and not approved examples of CTA copy.

Film/Video Game Title

  • For Theatrical & Video Game clients’ ONLY
  • Max Character Count: 60 (including spaces)
  • Required Format: “Watch Trailer: [FILM/GAME TITLE]”
    • ex “Watch Trailer: The Crow”
  • ONLY the film/game title is allowed to be used here.
  • Default Text if not provided: [FILM/GAME TITLE] (Sourced from Sales Order)

Prompt & Action Button Text

  • Prompt Text:  ADVERTISEMENT
  • Action Button Text: PLAY
  • Neither are customizable per Hulu standards.

Metadata (optional)

  • NOTE: For Tune-In Marquees this info is used for the mocks ONLY. Live, the Rating, Year, and Genre will match what the Content Partner has provided the Hulu programming team. This has already been determined during the initial content set-up and cannot be customized.
  •  Genre:

    • Each video requires at least one primary genre. The list includes but is not limited to: Drama, Comedy, Celebrity and Gossip, House and Home, Lifestyle and Fashion, Reality and Game Show, and Gaming.

    • For more options, ask the Account Manager

    • Rating (Tune-In Only):

      • TV Series: TV-Y, TV-Y7, TV-G, TV-PG, TV-14, TV-MA

      • Movie: G, PG, PG-13, R

    • Year (Tune-In Only)

      • TV Series: The air-date of a program.

      • Movie: The premiere date of a theatrical release film on TV

Prompt & Action Button Text​

  • Prompt Text:  ADVERTISEMENT
  • Action Button Text: PLAY
  • Neither are customizable per Hulu standards.

Metadata (optional)

  • NOTE: For Tune-In Marquees this info is used for the mocks ONLY. Live, the Rating, Year, and Genre will match what the Content Partner has provided the Hulu programming team. This has already been determined during the initial content set-up and cannot be customized.
  •  

Availability Messaging Guidelines

Tune-In

  • Used to promote either TV shows or movies so long as the content is available to SASH viewers on the platform. Because of this ONLY post-release messaging is approved.
  • Approved Examples:
    • Now Streaming on Hulu
    • Stream on Hulu
    • Streaming on Hulu
    • Stream Now on Hulu 
  • NOT Approved Examples:
    • Watch Now
    • Stream Now
    • Now Streaming
    • Coming Soon
    • Streaming Soon
    • Available on [PLATFORM NAME] + [DATE]

  • To use availability messaging that is not on the approved list above, product/legal approval is required.

Theatrical

  • To clarify, the movie is not available on Hulu.
    “In Theaters” must be included in the CTA copy.
  • Approved Examples:
    • In Theaters February 12
    • In Theaters Friday
    • Now Playing In Theaters
    • In Theaters Now
  • NOT Approved Examples
    • Coming November 19   
    • Available November 19
    • Coming Friday
    • Available Friday
    • Now Playing
  • To use availability messaging that is not on the approved list above, product/legal approval is required.

Video Game

  • To clarify, the video game is not available on Hulu. “In Stores” or “Available Online” must be included in the CTA copy. 
  • Approved Examples:
    • In Stores February 12
    • In Stores Friday
    • Available Online February 12
    • Available Online Friday s
    • In Stores
    • Available Online
  • NOT Approved Pre-Release Examples:
    • Coming November 19   
    • Available November 19
    • Coming Friday
    • Available Friday
    • Now Available
    • Download Now
  • To use availability messaging that is not on the approved list above, product/legal approval is required.

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On-Channel Design Deliverables (for content NOT on Hulu)

General Design Specs

  • File Format: JPG
  • Max File Size: 2MB
  • Hero Templates: vertical and horizontal
  • Although we do not require a PSD for each size, it would be appreciated if both horizontal and vertical PSD files were included in your delivery.

Horizontal Hero

  • PSD Template
  • File Format: JPG
  • Dimensions: 3840×2160
  • This is key art WITHOUT text or title treatment.
  • Main focal area: right half of the screen
  • If possible, the image should not include gradients.
  • If key art does not work well then alternatively you can use a still that best represents the season.
  • Please make sure the subject is within our safe zone area.

Vertical Hero

  • PSD Template
  • File Format: JPG
  • Dimensions: 1440×2160
  • This is key art WITHOUT text or title treatment.
  • Main focal area: top half of the screen.
  • If possible, the image should not include gradients.
  • If key art does not work well then alternatively you can use a still that best represents the season.
  • Please make sure the subject is within our safe zone area.

Legacy Show Art Deliverables

  • Key Art: 2048×768
  • Master Art: 600×338
  • Poster Art (for movies only): 694×1000
  • Title Treatment: 1860 width x free height

Horizontal 16x9 Program Tile

  • PSD Template
  • Deliverable File Formats: JPG and PSD, if available
  • Dimensions: 1920×1080
  • This is key art WITH the title treatment.
  • Please use our template to know where our network bug gets dynamically added.

Vertical 2x3 Program Tile

  • PSD Template
  • Deliverable File Formats: JPG and PSD, if available
  • Dimensions: 1440 x 2160
  • This is key art WITH the title treatment.
  • Please use our template to know where our network bug gets dynamically added.

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On-Channel Copy Deliverables (for content NOT on Hulu)

Asset Metadata

  • Series Title: The title of the series or movie.
  • Title: The title of the asset you are asking to be published.
  • Description: Unique description for the asset. 255 characters maximum, including spaces.
  • Programming Type: Explains the type of content. Usually “Trailer”, “Excerpt”, “Web Exclusive”, “Episode”, “Movie”. See pgs. 34-35 in our Content Guidebook.
  • Original Premiere Date: Date the asset first airs. If it is tied to a movie or episode, then the date the movie premieres.
  • Rating: Usually safe to use the rating of the movie or series. See pg. 18 in our Content Guidebook.
  • Available Date & Time: The date and time this asset launches.
  • Expiration Date & Time: The date and time this asset expires from the service. If it should never expire, write “Evergreen.” NOTE: Theatrical trailers require an expiration date and cannot be evergreen.

Series & Movie Metadata (if new to Hulu)

  • Series Title: The title of the series or movie.
  • Season Number: What season will this first asset live under. Most often, it’s Season 1. For movies, a season number is not required.
  • Series Description: A brief description of the series or movie
  • Genre: Usually “Comedy”, “Drama”, “Horror and Thriller”, “SciFi and Fantasy”. See pg. 17 in our Content Guidebook.
  • Media Type: Use “TV” (for a series) or “Film”
  • Rating: See pg. 18 in our Content Guidebook.
  • Country of Origin: Defines what country this series or film originates from.
  • Channel: Describes what studio produced this movie or on what network it airs.

Third-Party Tracking Tags & Hosting

Tracking Tags

  • We do not accept third-party click trackers.

File Hosting

  • Files are hosted by Hulu.

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The use of Graphik is acceptable in cases where the Client cannot supply their own typeface.
On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.
If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.
Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]
  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as” Brand (TM)”

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Should the bitrate be constant if delivering ProRes codec?

A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?

A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.