Category: Ad Product

Pause Ad

Pause Ad

Disney’s Pause Ad offers advertisers a unique opportunity to connect with viewers through situational relevance — the act of pressing pause.​

Gateway Go

Gateway Go

Now available for Disney+ and Disney Streaming Entertainment, Gateway Go brings a new way for advertisers to drive conversions.

Marquee Ad

Marquee Ad

Hulu’s Marquee Ad is a high-impact, native unit positioned on Hulu’s home screen built to promote TV shows, theatrical movies and video games.

Gateway Shop

Gateway Shop

Gateway Shop is Disney’s first Shoppable TV Ad Experience that allows for frictionless commerce by combining dynamic product information, streamlined mobile shopping destination, and audience targeting to engage viewers and provide a clear path to purchase.

Sponsored Brand Placement

Sponsored Brand Placement

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Video Commercial

Video Commercial

The Video Commercial includes placement of your advertiser’s video creative into any one of Hulu’s standard long-form content commercial breaks.

Premium Slate for Entertainment Clients

Premium Slate for Entertainment Clients

A Premium Slate is a :05 to :07 custom title card with “Presented by” messaging and voiceover that appears in premium positioning before video creative in the first pod before the beginning of a show. This unit offers enhanced creative flexibility for a client to leverage their own video, dynamic visuals, and sound.

Premium Slate

Premium Slate

A Premium Slate is a :05 to :07 custom title card with “Presented by” messaging and voiceover that appears in premium positioning before video creative in the first pod before the beginning of a show. This unit offers enhanced creative flexibility for a client to leverage their own video, dynamic visuals, and sound.

Pause Ad – OLD

Pause Ad – OLD

Hulu’s Pause Ad offers advertisers a unique opportunity to connect with viewers through situational relevance — the act of pressing pause.​

Max Selector

Max Selector

Hulu’s Max Selector takes the Ad Selector unit, Hulu’s original choice-based ad unit, and layers on enhanced video selections and interactive capabilities to provide viewers with a more engaging and immersive experience.

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Interest-Based Ads

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The use of Graphik is acceptable in cases where the Client cannot supply their own typeface.
On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.
If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.
Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]
  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as” Brand (TM)”

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Should the bitrate be constant if delivering ProRes codec?

A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?

A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.