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El anuncio Pause de Disney ofrece a los anunciantes una oportunidad única de conectar con los espectadores a través de la relevancia situacional: el acto de presionar pausa.
El anuncio Pause permite a los especialistas en marketing entregar mensajes relevantes a los consumidores en el momento y lugar adecuados, durante una pausa natural determinada por el usuario en la narrativa. También permite a los anunciantes crear y ser dueños de una experiencia positiva y entretenida para el espectador.




12 días hábiles a partir de la recepción de los recursos y el texto final.
To maximize visibility and legibility, we highly recommend using an all-white version of your brand logo.
If possible, please send both a horizontal and a stacked version of your logo to make the best use of the space available.
To maximize visibility and legibility, we highly recommend using an all-white version of your brand logo.
If possible, please send both a horizontal and a stacked version of your logo to make the best use of the space available.
HEX or RBG Code
© 2026 Disney Advertising Sales, LLC. All rights reserved.
Q: Why do you prefer PCM codec?
Q: What does native frame rate mean?
Q: Should the bitrate be constant if delivering ProRes codec?
Q: Can you accept bitrate higher than 30 Mbps?
Q: When is letterboxing allowed and not allowed?
A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.