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Pause+ Billboard

Pause+ Billboard expands into a full-screen experience with bold imagery where viewers can engage with three action prompts to share info or offers via push notification, email, or QR scan.

Pause+ Billboard - Compact
Pause+ Billboard - Expanded
Pause+ Billboard - Email Notification
Pause+ - Mobile Notification

Turnaround Time

15 business days from the receipt of the final assets and copy.

Available On:

Platforms:

Deliverables

Main Menu

Brand Toolkit

Brand Logo / Title Treatment

  • PREFERRED: Vector Adobe EPS or Illustrator (AI)
  • ACCEPTED: High-res layered Photoshop (PSD) or transparent PNG
  • Multiple logo versions are encouraged ensure flexibility.

Fonts (optional)

  • OpenType Font (OTF)

Brand Colors (optional)

  • Hex Code

Campaign Messaging

  • Campaign imagery, CTAs, and copy/text should be aligned and complementary, amplifying the overall brand narrative.

Compact Screen

Static Campaign Imagery

  • PREFERRED: Vector Adobe EPS or Illustrator (AI)
  • ACCEPTED: High-res layered Photoshop (PSD), JPG, or transparent PNG
  • Images should have transparent backgrounds.
  • Images should not have cropped edges or look incomplete.

CTA Button

  • An interactive button that allows viewers to expand the Pause Ad into a billboard format.
    • LEARN MORE
    • SHOP NOW
    • GET OFFER
    • GET COUPON
    • SEE PRICING
    • PRE-ORDER NOW
    • APPLY NOW
    • SIGN UP NOW
    • ENROLL TODAY
    • GET STARTED NOW
    • BOOK NOW
    • GET THE RECIPE
    • TRY THIS AT HOME
    • MAKE THIS AT HOME
    • FIND A DEALER
    • FIND A BRANCH
    • VIEW SHOWTIMES
    • GET TICKETS
    • DOWNLOAD NOW
    • LISTEN NOW
    • ANSWER QUESTION
    • PLAY TRIVIA
  • To use a CTA that is not included in the list above, product/legal approval is required.

Ad Copy - Contextual Brand Messaging

  • Evaluate how your brand message could function in the pause state by relating to the act of “pausing”, offers relevant to their pause break, or behavior during breaks.
  • Example: Olly – “While you’re on a pause, get a price discount on your wellness plan”

Campaign Messaging

  • Campaign imagery and text should be aligned and complementary, amplifying the overall brand narrative.

Expanded Screen

Background Image

  • Size: 1860x1020px or largest size available

  • JPG, PNG (required if transparency is included), or a layered, non-merged, and non-rasterized PSD, including all linked assets

  • 72dpi or higher

Background Image Creative Guidelines

  • The Pause+ overlay elements will cover a portion of the right side of the background, obscuring specific key subjects/elements of the image. Focal point of the image should be to the left to accommodate this. 
  • Safe zone for focal point: up to 558 px in from the right edge (keep key elements here to avoid cropping or overlay issues). Please refer to the safe zone guide here. 

Ad Copy - Contextual Brand Messaging

  • Evaluate how your brand message could function in the moment — whether by connecting to the user’s mindset, natural breaks, or the act of “pausing” and by considering opportunities to provide relevant offers, incentives, or value-driven messaging when it makes sense.
  • Examples:
    • “Get 25% off!” 
    • “Schedule an appointment today.”

Action Prompt

  • Choose from the following:
  • Send a/an…

    • offer notification to:

    • info notification to:

    • coupon notification to:

    • discount code notification to:

QR Code Destination URL

  • All URLs should be in ‘https’ format.
  • The destination URL you are driving viewers to should be active a minimum of 30 days after the campaign ends. If that is not possible the URL should redirect viewers to another URL that is active for 30 days after, in case the viewer accesses it later.
  • Since the viewer can reach the landing page via mobile or desktop, the landing page should be responsive.

Vanity URL

  • The QR code must have a shortened URL under it.
  • Max Character Count: 30 (including spaces)
  • Example: ubereats.com

Background Image Creative Guidelines

  • The Pause+ overlay elements will cover a portion of the right side of the background, obscuring specific key subjects/elements of the image. Focal point of the image should be to the left to accommodate this. 
  • Safe zone for focal point: from 558 px in from the right edge (keep key elements here to avoid cropping or overlay issues).
  • Dark colors are recommended to ensure text is legible. 
  • Campaign imagery and text should be aligned and complementary, amplifying the overall brand narrative

Action Prompt

  • Choose from the following:
  • Send a/an…

    • offer notification to:

    • info notification to:

    • coupon notification to:

    • discount code notification to:

Push Notification Copy

Specs (for both iOS and Android)

  • Headline: N/A (Not customizable)
  • Description: 115 character max limit (including spaces)
  • Required legal copy will be included in the character count.
  • Legally required text symbols such as registered trademarks, copyrights, and trademarked are accepted. Emojis and other texting symbols are not.

Creative Guidelines

  • The copy should be cohesive with the Brand Message Imagery.
  • The copy should take into account the viewer’s state (on a mobile device, multitasking while watching content).
  • Keep copy clear, crisp and easy to scan.
  • Mention your brand and offer in the first line.
  • If the offer you are promoting has an end date, that date should be mentioned in the push copy.
  • Include the required legal copy.
  • Do not mention details that would vary during the course of a campaign (eg, changing prices/items in stock.

Additional Details

  • Headline copy of push does NOT change (e.g.: “Here’s the info you requested while watching.”)
  • Push notification description should be provided by the advertiser.
  • The push notification sender is “Disney+”.
  • This option will not be available for account holders who haven’t downloaded and logged in to the Disney+ mobile app.

Examples

  • “Get $10 off your first app order from sweetgreen. Get the sweetgreen app now to redeem this offer.”
  • “Try Walmart’s same-day pickup & delivery and 2-hour Express delivery. ($50 minimum. Expires 1/31/21.)”

Email Copy

Specs (for both iOS and Android)

  • Subject Line: 50 characters max limit (including spaces)
  • Body Copy: 250 characters max limit (including spaces)
  • Required legal copy is included in the character count.
  • Legally required text symbols such as registered trademarks, copyrights, and trademarked are accepted. Emojis and other texting symbols are not.

Guidelines

  • The email subject line and body copy should be cohesive with the Brand Messaging Imagery.
  • The copy should take into account the viewer’s state (on a mobile device, multitasking while watching content).
  • Keep copy clear, crisp, and easy to scan.
  • Mention your brand and offer in the first line of copy. Some email clients may block the viewer from seeing the header offer image from loading. 
  • If you have a PROMO CODE it should be included. 
  • If the offer you are promoting has an end date, that date should be mentioned in the email copy.
  • Include the required legal copy.
  • Do not mention details that would vary during the course of a campaign (eg, changing prices/items in stock)

Additional Details

  • Default if a subject line isn’t provided: “Here’s the info requested while watching.” or “Here’s the info requested from {{AdvertiserName}}” Provided it doesn’t exceed the character max.
  • A custom subject line copy can be provided by the advertiser.
  • Email body copy should be provided by the advertiser.
  • “Learn More” CTA button copy and styling are not customizable.

Examples

  • Subject Line Example: “General Motors is all in on all-electric.”
  • Email Body Copy Example: “Get $10 off your first Walmart online pickup or delivery order of $50 or more with the code TIMEBACK. Order anything you need from groceries to gadgets and more.”

Creative Requirements

Design Visual Focal Points

  • Avoid cramming multiple images into the ad creative. Use a single image to draw people’s attention.

No Disney+ UI Elements​

  • Mentioning Disney+ in the copy is not permitted.
  • Do not use UI elements or layer controls in the design, which may cause confusion in the viewer. Users might see a play icon and think it’s clickable.

Keep Text Color Light

  • The text should be set in white (or another light color) to ensure readability. Dark-colored text will not show up well over the gradient.

Promo Codes

  • If you have a PROMO code, it should be included in the offer image. (We cannot use Promo codes that are unique per person)
  • Promo codes that include “DISNEY” are not allowed. 
  • Example: “Get 20% off our pre and post-was skincare line with promo code EasyAsEWC.”

Avoid Using Cropped Images​

  • Images should not have cropped edges or look incomplete.

No Solid Backgrounds

  • Images should have transparent backgrounds.

Custom Selection Buttons

  • Images should have transparent backgrounds.
  • Answer/option copy will be built into the image. Product shots are optional, but if used, they should tie directly to the answer. If the background serves as the focal point, no additional imagery is needed.
  • If you choose to move forward without product imagery to accompany, the buttons will only consist of text copy.

Campaign Messaging

  • Campaign imagery and text should be aligned and complementary, amplifying the overall brand narrative.

Category Specific Information

Media & Entertainment

  • If promoting a film, series, or video game, an MPA / TV / ESRB rating bug is REQUIRED. 

Sensitive Categories

  • All assets for sensitive categories are subject to additional review to ensure full compliance with Disney Standards & Practices.

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Advertisement Disclaimer

Ad Badge

  • The placement of the yellow AD badge cannot be adjusted or customized and can only be implemented by Disney. Clients don’t need to provide a disclaimer.

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Third-Party Tracking Tags & File Hosting

Tracking Tags

  • Clients can provide third party 1×1s and click trackers.

File Hosting

  • Files are hosted by Disney.

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Privacy Policy
Terms of Use
Children's Online Privacy Policy
Your US State Privacy Rights
Do Not Sell or Share My Personal Information
Interest-Based Ads

© 2025 Disney Advertising Sales, LLC. All rights reserved.

The use of Graphik is acceptable in cases where the Client cannot supply their own typeface.
On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.
If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.
Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]
  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as” Brand (TM)”

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Should the bitrate be constant if delivering ProRes codec?

A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?

A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom). We should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.